A study from the University of British Columbia concludes that the best color to boost our ability to think creatively is
blue. In addition, it found that red is the most effective at enhancing our attention to detail. The study found that red boosted performance on detail-oriented tasks such as memory retrieval and proofreading by as much as 31% when compared to blue. For creative tasks such as brainstorming, blue environmental cues prompted participants to produce twice as many creative outputs as when under the red color condition.