Earlier today, The Academy of Country Music’s Lifting Lives announced this months theme for their “My Cause” web feature. February’s theme will be known as “Country Cares for Women”, to help support the women we love. Read more about it here.
Starting in August of 2010, the “My Cause” web feature helped drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies. At last year’s ACMs, the traditional artist gift lounge was transformed into a space where instead of receiving items for themselves, they could instead help give back to the organization of their choice.
Visit acmliftinglives.org to view the video messages some of the artists recorded about their favorite charities, including [lastfm link_type="artist_info"]Reba McEntire[/lastfm], [lastfm link_type="artist_info"]James Otto[/lastfm], and [lastfm link_type="artist_info"]Jason Aldean[/lastfm]. You can also find out how to make a donation of your own.