Tony Little was in the studio this morning, he is best known for his fitness infomercial products.

Little is a certified personal trainer, he is known for his over-the-top, hyper-enthusiastic personality. Little is also known for his catchphrases “You can do it,” “It’s technique!,” “Always believe in yourself” and “Conceive, Believe and Achieve”.

In 1983, while training for the NPC USA Championships, he was involved in a car accident and suffered numerous physical injuries. He had two herniated discs, along with a knee dislocation and a cracked vertebra; in addition, he was lacerated in several places. He recovered enough to compete in the event and finished fifth place as a middleweight competitor.

During his recovery, Little began developing exercise programs and became successful in the fitness industry. His book One on One with Tony Little: The Complete 28-Day Body Sculpting And Weight Loss Program has sold thousands of copies. His fitness videos have won 14 Platinum Awards, 9 gold video awards, and over 47 million customers. His most notable product is the “Gazelle” which was co-created by Little, colleague Bryan Williams, and Fitness Quest.