Watch out Dr. Dre, you’ve now got competition in the headphone arena. Country superstar Tim McGraw announced today a new line of signature headphones.

Other artists have attached their names to headphones (including Dre, Snoop Dogg, and Lady Gaga), but as CBS News reports, McGraw is the first country artist to have his own line of headphones.

The JBL Tim McGraw Artist Series was created in partnership with Harman International Industries. The headphones come in both in-ear and over-the-ear styles, and they will soon be available from McGraw’s web store. Cost ranges between $49.99 (for in-ear phones) and $129.99 (for the on-ear models).

They join other McGraw-branded products including hats, cups, a Nalgene water bottle, a weekly planner, and Tim’s Soul2Soul fragrance.

Watch the commercial for the headphones: