There’s An Award For That

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Shania Twain Announces 2012 Caesars Palace Las Vegas Run

Go figure.  I don’t know about you but I for one honestly admit that I never knew there was an award for smell, as in the scent of something.  Yeah, its true.  Shania Twain took home the Smitty Award for Most Innovative Use of Scent Marketing.  Shania’s Las Vegas Show, Shania: Still The One, infuses the air inside The Colosseum at Caesars Palace with various scents during the performance.  Oh and by the way, they, the scents, include her own fragrances Still The One: Day and Still The One: Night.  

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