Toby Keith Tops Forbes’ List as Highest Paid Country Star for Second Consecutive Year

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Photo credit: Courtesy of Show Dog/Universal Music

Photo credit: Courtesy of Show Dog/Universal Music

By Annie Reuter

Toby Keith has good reason to fill his red Solo cup to the brim. The singer has been named country’s highest paid star by Forbes Magazine for the second year in a row.

According to Forbes, Keith pulled in $65 million this year thanks to his I Love This Bar And Grill restaurants, a multimillion-dollar endorsement deal with Ford, his own Wild Shot mescal and the acts he signs to his Show Dog label.

Related: Radio Feedback: Toby Keith Shared His First Time On The Radio With Shania Twain

“I can put them on that 30-city tour. I don’t have to look for a place to play. It’s cost-effective as crap,” he told Forbes. “They’re in Toby’s house. They’re drinking Toby’s liquor. That’s Toby’s act. And then we’re moving to the next town.”

So who comes in No. 2? Country-pop singer Taylor Swift. The 24-year-old brought in $64 million thanks to her heavy touring and endorsements for Diet Coke, Keds and CoverGirl.

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